Local Social Welfare and Care

FEDS actively exerts its own influence, calls on the public to pay attention to social issues, gathers multiple resources, gathers multiple resources, and attracts more love and care for women and children, children in rural areas, vulnerable groups and the elderly. Meanwhile, FEDS often holds agricultural products markets to care for local farmers, and practices “local production, local consumption” to support Taiwan’s agriculture.

Caring for Women and Children through Accessible Equality

In an effort to ensure disadvantaged women and children have a safe and healthy space for growth, FEDS has long amalgamated the power of the public by organizing activities and collecting materials to attract more love, care and protection for the rights and interests of women and children. At the same time, it has made more people aware of gender equality issues, eliminated gender violence and discrimination, and worked together towards a happy, beautiful, and equal life.

Health Screening Events to Safeguard Women's Health

FEDS places great importance on women’s rights and health. In 2023, five stores namely the Zhubei Store, Hsinchu Store, Chiayi Store, Kaohsiung Store, and Hualien Store organized health screening event by bringing mobile mammography and X-ray vehicles onsite to offer free screenings to eligible women, thereby reducing the risk of cancer. A total of 10 screening events were conducted throughout the year, with over 820 women participating. Notably, Kaohsiung Store has been focused on the issue for an extended period of time, having organized such health screening events for 11 consecutive years, unceasingly taking care of women’s health.

Regaining Women's Beauty and Confidence in the Warm Month of May

To give women a leg up in regaining their confidence and beauty, Hsinchu Store specially partnered with the Garden of Hope Foundation to organize a Makeup Charity Collection event. People can donate brand new makeup and skincare products which they have no use for. In return, they will receive limited edition EasyCard sets and other gifts. Approximately 1,000 brand new makeup and skincare products were collected over 50 days. On the eve of Mother’s Day, the collected makeup and skincare products were distributed to the women under the care of Garden of Hope Foundation, helping them regain their beauty, confidence, and courage. Over and above achieving the goal of public welfare to care for women and children, the initiative also spread the message of protecting the environment through zero waste.

Collaboration with Vendors to Organize Heartwarming Dinner

In March 2023, a Thai restaurant opened in the Taoyuan Store. On the opening day of the restaurant, holding on to the aspiration of giving back to the local community, FEDS partnered with its counter and the Department of Social Welfare of the Taoyuan City Government to host a charity dinner. Children from Tao En Garden, a social welfare unit supported by the Department, were invited to enjoy a delicious Thai meal in hope of letting the children to feel happiness and warmth while relishing the meal. In addition, 50 pieces of NT$1,000 meal vouchers and 15 pitchers were donated to social welfare organizations to care for more families in need.

Care for Rural Areas and Embark on the Journey to Happiness

FEDS recognizes that many rural families are limited by various factors such as inconvenient transportation, economic conditions, and social environment, and often face challenges in their daily lives. It has become a long-term concern in Taiwan's social development. FEDS often conducts fundraising, sponsorship, donations, and other actions to provide better resources and care for more rural families and students. The Company entrenches itself into rural areas and give back to the local community, helping more rural families and keep the love going.

Holding Christmas Charity Light Up for 15 Consecutive Years to Celebrate the Festival with Rural Children

Every year on Christmas Eve, Tainan Store hosts the Christmas Charity Light up event and invites the children from remote areas to celebrate Christmas together. This event, now in its 15th year, has a total of nearly 3,500 children to participate within fifteen years and has become one of the most renowned Christmas events in Tainan City. In 2023, over 500 people joined in the light up, and immerse themselves in the festive Christmas atmosphere.

The light up coincided with the ceremony, whose theme was “15th Run Together! Let’s Move Forward Together”, for donating a total of 250 pairs of sports shoes to 10 rural elementary schools in Tainan City and benefiting 250 students. Far Eastern Group Chairman Douglas Hsu and FEDS President Nancy Hsu personally presented the 250 pairs of sports shoes and Christmas gifts. The city government also topped up 200 basketballs for the students in rural areas, with the hope of bringing warmth and blessings to them.

Give Books with Warmth as Charity with Unlimited Love

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To address the issue of a lack of extracurricular reading materials for children in rural areas, Zhubei Store, joint hands with local business partners to organize an event to donate charity books. The public was invited to donate their old books, and over a span of 25 days, a total of 1,000 children’s books were collected, enabling the children to learn and enjoy reading without any obstacles. Besides, Chiayi Store called upon the residents of Chiayi County to come on-board the charity drive, collecting 1,284 children’s books and 352 toys which were donated to the Yunlin Elementary School Mobile Toy and Book Van. The principal of Yunlin Elementary School commented that the children were elated as their previous books were worn out. When Chiayi Store filled up the mobile van this time round, children were provided with new resources of books and toys for their leisure time after school. The diverse collection of picture books and storybooks allows the children to explore a wider reading world.

Spread Love into Remote Area by Charitable Donation

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Kaohsiung Store launched the Sending Love to Rural Areas charity donation campaign and teamed up with the Taitung County Love and Care Service Association. The FEDS mascot, Baby Sun, personally delivered 100 sets of loving packages to remote rural areas in Taitung County, which are located more than 250 kilometers for round trip distance. The FEDS employees walked the talk to offer their warmth and care through small gestures like this, in hope of assisting more rural families to overcome their challenges.

Caring for the Disadvantaged and Spreading Love

As a pandemic eases, the life of most families has resumed back to normal. However, a group of vulnerable individuals continues to live in unstable conditions. To care for the disadvantaged, FEDS ceaselessly delivers charity resources to corners of society in need and galvanizes charity resources through money and resource donations, fund-raising, etc. to support the vulnerable individuals. Besides, the Company also hope to attract the public and provide them with opportunities to contribute relentlessly to care and protect every member of the local community.

Lighting Wishes and Fulfilling Dreams for 610 Children

In 2023, in order to make vulnerable groups experience the joyful atmosphere of Christmas, FEDS organized social welfare activities at each store to celebrate the festive season with these groups. These activities included Christmas gift adoption events at Taoyuan Store, Zhubei Store, Hsinchu Store, and Hualien Store. The Christmas wishes of 610 disadvantaged children were fulfilled, and it preserved their innocence with love. Notably, the Star Wish Gift Adoption Program initiated by Hualien Store has been running for ten years, and with the support of organizations from all walk of life, the Christmas wishes of 300 children from families in need were fulfilled in 2023. Meanwhile, Banqiao Store organized the 2nd Christmas Dream Project. 25 disadvantaged children were invited to the department store to enjoy a Christmas meal, experience hand-made painting, have fun in the Christmas amusement park, and enjoy street performances. They celebrated the Christmas holiday with laughter and joy together.

Delivering Resources Together and Celebrate a Mid-Autumn Festival Filled with Love

For the past six years, Kaohsiung Store has been organizing charity events on the eve of the Mid-Autumn Festival which bring together resources in the society and the public’s generosity to donate mooncake gift boxes to social welfare organizations in need. By the same token, Zhubei Store, Tainan Store and Hualien Store also provided Mid-Autumn gift boxes to disadvantaged groups through cash and resource donations so as to allow economically disadvantaged families to celebrate the Mid-Autumn Festival. This year, a total of 260 boxes of mooncake gift boxes were sent by the four stores adding a touch of warmth to the occasion.

Supporting the Vulnerable and Showing Compassion Through Donating One Hundred Sets of Supplies

A Japanese dining brand has entered Banqiao Store. Over and above introducing exotic cuisine to consumers, it also participated in charitable activities and collaborated with Banqiao Store to care for the underprivileged, jointly donate 100 sets of cooking kits and stationery sets to the Children’s Development Center and providing so as to assist more children with disabilities. Top City Taichung Store also has been a caring for disadvantaged groups for a long period of time. In May, employees visited the Shi Fang Center, a private special education school in Taichung City, to engage and play games with children with disabilities. It is hoped that promoting inclusive games would bolster warm interactions among people.

Caring for the Elderly and Promoting Happy Elderly Life

The aging population in Taiwan is steadily increasing, which is an inevitable trend of the times. FEDS endeavors to ensure that elderly individuals have both a healthy body and mind, as well as a good quality of life, while raising awareness of aging issues among the general public. To that end, FEDS actively collaborates with government agencies and charitable organizations, among other groups to organize a variety of activities for the elderly. Through these activities, the elderly are cared for while promoting the concept of active aging. The Company encourages seniors to participate in outdoor activities and engage with others, embrace a healthy and fulfilling life in their golden years, thereby realizing social inclusion and creating a harmonious and joyful atmosphere for all generations.

A Meal a Day and Rice Donation

In January 2023, Hsinchu Store hosted “the Sending Your Love Through Rice Collection Charity Donation” event. Prior to the Lunar New Year, members of the public were invited to come together and show their love and support by purchasing high-quality rice from the Hsinchu City Farmers’ Association. The rice was then donated to the Hsinchu City Government Department of Social Affairs Social Assistance Section for distribution to families in need. 1,600 catties of rice were collected and distributed to seniors in need. This charity initiative is in its third year, with a total of 4,600 catties of rice donated to date. Through practical actions to care for the elderly, society is filled with a happy atmosphere.

Elderly Learning Achievement Exhibition Showcases a Vibrant Life

With the aim of advocating the spirit of lifelong learning, Kaohsiung Store collaborated with Social Affairs Bureau of Kaohsiung City Government to organize the Lifelong Learning Institute for the Senior Exhibition. The exhibition showcased the fruitful results of the elderly who participated in the Lifelong Learning Institute for the senior over the past year. The event began with a lively contemporary dance performance, demonstrating the youthful vitality of the senior citizens. A special segment, “Back to Our 17 Years Old” was also organized to allow the elders to recreate their youthful attire. A confession balloon booth allowed members of the public to have some fun making balloon sculptures. Through the exhibition of learning achievements, the elderly remained young at heart and the ageless spirit of the elderly was illuminated.

Sending Warmth and Supporting Elderly during The Spring Festival

Before the Lunar New Year in 2023, the Taoyuan Store donated NT$10,000 Lunar New Year gift boxes to the Taoyuan City Social Affairs Bureau for distribution to elderly individuals living alone in the local community. Similarly, Zhubei Store donated 50 sets of items, including electric kettles and Lunar New Year meal sets, to the Hsinchu County Government Social Affairs Department. The government agency assisted in distributing these items to vulnerable seniors living alone. FEDS hopes to create a warm festive atmosphere for the elderly by providing practical supplies as holiday gifts.

Support and Promote Local Farmers

FEDS frequently organizes agricultural product markets through its distribution channels to promote high-quality local agricultural products and support Taiwanese agriculture. In 2023, 56 agricultural product markets were held to promote a total of 3,721 agricultural products in hope to reduce the distance between farm and table, alleviate production and sales challenges, and encourage the idea of local production and consumption, thus fostering the sustainable development of Taiwanese agriculture.

Unwavering Support to Farmers through Tainan Mango Festival

In an effort to provide consumers in the northern and central regions with the opportunity to taste locally grown mangoes from Tainan, FEDS teamed up the Tainan City Government once again to promote Taiwanese agriculture in 2023. Tainan mango fairs were held at the Banqiao, Hsinchu, and Top City Taichung Stores, selling over 400 boxes of Tainan mangoes. At the same time, FEDS rolled out a Love Connection campaign where mangoes were put up for bids at the Banqiao Store, and the proceeds of NT$100,000 went towards supporting Taiwan agriculture. Hsinchu Store donated 20 boxes of mangoes to rural children supported by Taiwan Fund for Children and Families so as to add an extra meaningful touch to this agricultural support initiative.

Breaking Boundaries between Counties and Illuminating the Agricultural Economy

In November 2023, Kaohsiung Store collaborated with agencies such as the Agency of Rural Development and Soil and Water Conservation, MOA and the Kaohsiung City Government Agriculture Services Bureau to organize the 2023 Kaohsiung Rural Party. A total of forty communities participated in the event, with rural communities hailing from different counties and cities such as Tainan, Pingtung, and Penghu. The highly received event showcased high-quality agricultural products and handicrafts from southern Taiwan and attracted over 1,000 visitors. This marked the 7th consecutive year that the Kaohsiung Store has supported the government’s rural revitalization initiative and given a boost to the expansion of business opportunities in rural areas.

Melon Fair in Support for Taiwan Agriculture

Mega City Banqiao Store, Zhubei Store, and the Tainan City Government joined hands to organize a pop up sale which promoted high-quality Tainan cantaloupes to the people in the northern region. Following the successful pop up market held at the Mega City Banqiao Store on November 4, 2023, a “Once in a Melon Buy It Before You Miss It” promotion was launched at Zhubei Store on November 11. Customers had the opportunity to savor delicious and sweet cantaloupes, along with other Tainan specialties such as sesame oil, pearl guava, dried mango, and dried jujube. Other than that, on the day of the event, Zhubei Store and the Tainan City Government generously donated 8 boxes of cantaloupes to underprivileged children as a form of support for Taiwan agriculture and dedication to public welfare.