Advancing Digital Transformation
Digital Transformation into New Smart Retail
Facing rapid digital advancement and changing consumer behavior, FEDS continues to drive digital transformation through innovation, integrating technology into operations and customer services to create a customer-centric smart retail experience. By leveraging data analytics, membership management, and digital tools, FEDS enhances operational efficiency and service quality while meeting increasingly diverse and personalized customer needs.
As omnichannel consumption continues to grow, FEDS connects physical stores, mobile apps, social media, and digital payment services to create a seamless O2O customer journey. FEDS also leverages customer insights and data from its locations across Taiwan to strengthen precision marketing and customer relationship management, enhancing brand engagement and customer loyalty. Looking ahead, FEDS will continue to expand smart retail initiatives, advance digital innovation and omnichannel integration, and leverage technology and enhanced services to deliver more personalized shopping experiences, create new retail value, and strengthen sustainable competitiveness.
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Precision Marketing
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Digital FEDS, Experience the Wonder
With the rise of Gen Z consumers, FEDS embraces smart retail trends by leveraging AI and digital technologies across three key areas: digital operations, digital experiences, and digital management. By upgrading digital systems and integrating online and offline services, FEDS creates more convenient, engaging, and diverse shopping experiences while strengthening customer loyalty and the competitiveness of physical retail. FEDS’ latest fifth-generation stores, FEDS Xinyi A13 and FEDS Zhubei, incorporate digital innovations throughout their space design and service processes, delivering a more innovative, unique, and convenient shopping experience.
FEDS App Enriches the Consumer's Life
As consumer preferences and needs evolve rapidly, FEDS continues to adopt smart and digital technologies, using its official app as a key platform for customer engagement. Through membership programs, points redemption, games, and check-in activities, FEDS increases member engagement and brand interactions. It also integrates promotions, brand information, event calendars, news, and fashion trends to enhance app usage and strengthen CRM data analysis for more precise marketing and product planning.
Positioned as a “lifestyle service platform,” the FEDS App integrates event information, points accumulation and redemption, digital flyers, parking discounts, coupons, and restaurant reservations. In 2025, FEDS expanded its “Points Plus Gold” redemption service to include popular products such as cosmetics, home fragrances, and fashion accessories, with nearly 30,000 redemptions during the year. The number of redeemable products increased to 732, more than doubling from the previous year, enhancing member engagement, points value, and overall service experience.