Local Social Welfare and Care
FEDS actively exerts its own influence, calls on the public to pay attention to social issues, gathers multiple resources, gathers multiple resources, and attracts more love and care for women and children, children in rural areas, vulnerable groups and the elderly. Meanwhile, FEDS often holds agricultural products markets to care for local farmers, and practices “local production, local consumption” to support Taiwan’s agriculture.
Caring for Women and Children Through Accessible Equality
In an effort to ensure women's rights and provide a safe and healthy space for children, FEDS has long amalgamated the power of the public by organizing activities and collecting materials to attract more love, care and protection for the rights and interests of women and children. At the same time, it has made more people aware of gender equality issues, eliminated gender violence and discrimination, and worked together towards a happy, beautiful, and equal life.
Protecting Mommy Together to Prevent Health Red Light
FEDS has long focused on women’s health issues, aiming to promote knowledge of self-care and disease prevention among women. As breast cancer and cervical cancer increasingly pose significant threats to women’s health, FEDS frequently invites mammography and X-ray screening vehicles to its stores to provide free examinations for eligible women, reducing cancer risk and conveying the concept that an ounce of prevention is worth a pound of cure.
Zero Tolerance for Violence to Moving Towards a Happy Society
To promote a “zero violence, zero tolerance” awareness against abuse, in May 2024, Hualien Store, in collaboration with the Garden of Hope Foundation, held a 29-day interactive exhibition on domestic violence prevention. The exhibition featured six themed areas to deepen public understanding of domestic violence and child protection issues, and provided counseling services to help abused women and children live free from fear.
Sponsorship Activities to Support Children's Rights
Children’s rights have become an increasingly important sustainability issue. To support this cause, the Hualien Store sponsored the “Forever Parents, Walking with Children” children’s rights advocacy event organized by the Hualien Association for Children and Families. The event aimed to enhance family interaction and raise awareness of children’s rights through educational and entertaining activities.
Celebrating Festivals Together：Warm Childlike Joy
Parents in disadvantaged families are often too busy to arrange leisure activities for their children. Therefore, on the eve of Children’s Day, Tainan Store partnered with the Tainan City Government Social Affairs Bureau and specialty vendor Tom Bear to organize parent-child games for disadvantaged children, providing an opportunity for parents and children to spend quality time together.
Women in Agriculture Shine at an International Women's Day Charity Sale
To mark International Women’s Day, the Tainan Store organised a charity sale event to celebrate the achievements of Tainan’s young female farmers. The store also held a series of activities, including a maternity experience camp and breast cancer screening, to promote accurate health knowledge among women.
Care for Local Areas and Embark on the Journey to Happiness
FEDS recognizes that many communities are limited by various factors such as inconvenient transportation, economic conditions, and social environment, and often face challenges in their daily lives. It has become a long-term concern in Taiwan's social development. To provide more families and students with more sufficient resources, FEDS often conducts fundraising, sponsorship, donations, and other actions to provide material assistance, respond to local needs, and keep the love going.
For Sixteen Consecutive Years, FEDS Has Held a Christmas Charity Lighting Event with Children from Remote Rural Areas
The Tainan Store has hosted a charitable Christmas event for sixteen consecutive years, providing shoes to children in remote areas and organizing a one-day outing to bring warmth and joy to these students. FEDS Chairman Douglas Hsu and President Nancy Hsu personally presented 320 pairs of brand-new athletic shoes to 320 children from ten schools. Since its inception, the event has benefited over 3,500 children, becoming a landmark charitable activity in the local community.
Free Haircuts in Rural Areas
The Top City Taichung Store partnered for the first time with the local university’s Department of Hairdressing and nearby salons to provide free haircuts to 200 rural families, children, and elderly residents in the remote Heping District of Taichung City before November 26. Selected branded products were also distributed.
"Love Shines Through Food" Gathers Public Compassion
To mark its anniversary, the Kaohsiung Store joined forces with the Meinong District Office and the Andrew Charity Association to launch the “Love Shines Through Food: Sustainable Fifty” rice donation campaign. The campaign received significant public support, resulting in the collection of 156 boxes of high-quality domestic rice and providing food security to families in need.
Collecting Books and Toys：Bringing Love to Remote Areas
The Chiayi Store launched a fundraising campaign to collect children’s books and toys for children in remote areas. For seven consecutive years, the store has encouraged consumers and employees to donate unused toys and books. These resources are provided to Yunlin Elementary School’s mobile toy and book vehicle, which shares them with schools and communities in remote areas with limited resources. In 2024, a total of 367 children’s books and toys were collected.
Holding an Indigenous Peoples Market
To support local tourism development, Top City Taichung Store collaborated with the Council of Indigenous Peoples, the Chunri Township Office of Pingtung County, and the Daren Township Office of Taitung County to hold a Paiwan-themed market during a weekend period. Additionally, lively Paiwan dance performances attracted many visitors who stopped to watch and purchase indigenous goods, thereby sharing indigenous culture.
Organizing a Stationery Donation Event
To provide learning support for children facing special circumstances, Taoyuan Store, in collaboration with counter vendors, held a “Stationery Charity Sponsorship” event before the start of the 2024 September school term. The public was invited to purchase designated stationery sets from the vendors, a total of 225 stationery sets were collected and donated to the Taoyuan City Social Affairs Bureau, which coordinated the distribution of the supplies to children in need.
Caring for the Community and Spreading Love
In the process of rapid social development, some groups still face life challenges and resource shortages. FEDS has long been concerned with social issues, ceaselessly delivers charity resources to corners of society in need and galvanizes charity resources through money and goods donations, resource integration, etc. to support the vulnerable individuals. Besides, the Company also leverages its platform influence to attract more of the public and provide them with opportunities to contribute relentlessly to care and protect every member of the local community by gathering social strength.
Lighting Up Wishes, Helping 1,057 Children Fulfill Their Dreams
To help more people experience the joyful atmosphere of Christmas, in 2024, FEDS stores across various locations organized social welfare activities. Other FEDS stores simultaneously held Christmas charity events. The Taoyuan Store, Zhubei Store, Hsinchu Store, and Hualien Store organized a Christmas Wish Adoption campaign, inviting the public to play Santa Claus and deliver warm blessings, fulfilling the Christmas wishes of 1,057 disadvantaged children. Among them, the Hsinchu Store has partnered with the Hsinchu City Government for ten consecutive years, having distributed nearly 4,000 Christmas wish gifts in total. Additionally, Mega City, BanQiao Store, and Top City engaged in various activities such as handicraft workshops, charity art exhibitions, and Christmas-themed mall experiences to support disadvantaged children. They also prepared special Christmas gifts to help these children feel cared for and enjoy a joyful holiday season filled with laughter.
Joining Hands to Celebrate Festivals：Illuminating the Corners of Taiwan
The Lunar New Year, Dragon Boat Festival, and Mid-Autumn Festival are the three most important holidays for many Chinese people, during which families cherish moments of reunion and happiness. In 2024, FEDS’ seven branches held fundraising and gift box donation events during these three major festivals to convey warm blessings. Across 19 events, a total of 1,261 gift boxes were distributed.
A.Mart Spreads Warmth and Joy During the Festive Season
A.Mart frequently launches charity purchase campaigns before major holidays. In 2024, 2,306 generous holiday meals were collected during the Lunar New Year; 4,096 warm rice dumplings were gathered during the Dragon Boat Festival; and 847 boxes of ‘Ghost Festival Blessing Boxes’ were donated during the Ghost Festival.
Caring for the Elderly and Promoting Happy Elderly Life
The aging population in Taiwan is steadily increasing. FEDS endeavors to ensure that elderly individuals have both a healthy body and mind, as well as a good quality of life. To that end, FEDS actively collaborates with government agencies and charitable organizations, among other groups to organize a variety of activities for the elderly. Through these activities, the elderly are cared for while promoting the concept of active aging. The Company encourages seniors to participate in outdoor activities and engage with others, embrace a healthy and fulfilling life in their golden years, thereby realizing social inclusion and creating a harmonious and joyful atmosphere for all generations.
A Meal a Day Rice Donation
Since 2020, Hsinchu Store has held the annual “Rice Collection for Charity” event, inviting the public to unite in kindness and support by purchasing high-quality rice from the Hsinchu City Farmers’ Association. The rice is donated to the Social Assistance and Elderly Welfare Division of the Hsinchu City Government’s Social Affairs Department, which then distributes it to elderly individuals in need. In 2024, a total of 875 kg of rice was collected, demonstrating ongoing dedication to caring for the elderly.
Senior Art Exhibition：Shining at FEDS
For five consecutive years, the Hsinchu Store has celebrated Grandparents’ Day with seniors. In 2024, the store invited 120 seniors from the Hsinchu Bethel Active Aging Health Centre to perform on stage. The event also featured a ‘Silver Age Calligraphy and Painting Exhibition’, displaying the seniors’ artworks, the result of their hard work and practice.
Evergreen Achievement Exhibition：Showcasing an Agelessness Spirit
The Kaohsiung Store collaborated with the Kaohsiung City Government Social Affairs Bureau to hold the “Kaohsiung Senior Learning Centers Joint Exhibition,” themed “Life Restart: Embracing the Second Half of Life.” The event encouraged seniors to fully express their favorite selves, featuring 850 seniors showcasing a rich array of works and diverse dynamic performances.
Passion and Love：Realizing the Dreams of the Elderly
On November 22, 2024, the Hualien Store participated in the “Ageless Riders Charity Project,” partnering with the Hualien County Elderly and Family Care Association to fulfill the dream of elderly individuals who once wished to ride motorcycles. Approximately 60 seniors, with an average age of 77, enthusiastically took part in the event.
Celebrating Double Ninth Together：A Warm and Happy Community
With heartfelt care for the elderly, the Chiayi Store specially organized the “Happiness +1 Neighborhood Sharing Warmth: Double Ninth Festival Respect for the Elderly” event in collaboration with the local community on Double Ninth Festival. Twenty seniors were invited to create traditional blessing fans filled with good wishes, accompanying the elderly in celebrating this warm and meaningful holiday.
Support and Promote Local Farmers
FEDS organizes agricultural markets through its retail channels to promote local agricultural products. It has also selected Taiwanese agricultural products as gifts for customers who reach a spending threshold. Through these events, consumers can purchase locally produced goods, thereby supporting local production and consumption. In 2024, FEDS held 69 agricultural markets, promoting 5,946 products.
Creative Market Supports Organic Agriculture
In March 2024, the Banqiao Store promoted a range of high-quality, non-toxic agricultural produce from New Taipei City. The promotion encouraged consumers to choose organic products and highlighted the environmental benefits of organic food. The 95 products on offer included green bamboo shoots, pumpkins, tea leaves and honey, generating NT$180,000 in sales.
Lishan Honey Apple Exhibition and Sale
In October 2024, the Top City Taichung Store collaborated with the Heping District Office to hold the “Lishan Forest Life Connection: Sweet Harmony Apples” event. This pop-up sale featured high-quality Lishan apples, providing tangible support for local farmers and showing encouragement to the Lishan community.
Taste of Nantou Food Exhibition
The Hsinchu Store has partnered with the Nantou County Government for nine consecutive years to host the “Taste Nantou – Mountain City Delicacies” exhibition and sale. The three-day event not only showcases Nantou specialties on-site but also offers a hands-on workshop for making pickles using Nantou’s unique water bamboo shoots.
Joint Government Units Host Kaohsiung Rural Party
The Kaohsiung Store has been a long-standing partner in supporting agriculture. In 2024, FEDS partnered for the eighth consecutive year with the Council of Agriculture of the Executive Yuan, and other organizations to hold the “Kaohsiung Rural Party.” This event featured 36 rural communities and rural brands, showcasing a variety of local products such as camellia, seafood, and bananas. All receipts collected were donated to the Taiwan Fund for Children and Families.
Direct Delivery of Hualien Agricultural Specialties
In April 2024, an earthquake caused the closure of Suhua Highway, making it difficult to transport agricultural products from Hualien to other regions. The Banqiao Store leveraged its distribution network to hold the “Direct Delivery of Agricultural Products” event, enabling customers to conveniently purchase Hualien agricultural products and support Hualien farmers during this difficult time.
